Webloyalty Predicts your Travel Plans for 2014
With so many people struggling with the economic struggles of the last few years, we are excited to speak with Webloyalty about their predictions for travel trends in 2014. We actually ended up moving abroad for a full time life of travel instead of cutting back our holiday time each year. The fact is, that while many countries are struggling financially, the vast majority of people still find the time and the money to travel. So what are the trends suggesting people will do with their vacation in 2014 and where will they go? We were interested in what Webloyalty found and where people were most likely to go this year. So, where are you going in 2014?
Webloyalty research reveals that 68% of people in the UK plan to take some sort of holiday or break this year. Here are the most popular choices:
- Beach holiday abroad (26% of us are planning one of these)
- Day trips in the UK (20%)
- City break abroad (17%)
- Staycation in the UK (17%)
- Active holiday abroad (6%)
The Webloyalty study clearly shows the change of behaviour between 2013 and 2014. For example, more people are going abroad, and less people are staying in the UK. This may reflect a change in attitudes towards disposable income following the recession, but could also indicate more flexibility around travel deals and cheaper flights.
How much are you planning to spend?
People are clearly inclined to splash out on travel this year, as 35% of respondents said they would be spending more on their holidays in 2014, compared to 2013. 27% of us will be spending more on flights and 21% of people will be spending more on accommodation.
When it comes to complaining about their trips, UK travellers came up with some gems when Webloyalty compiled this research study. Some results were to be expected, for example 16% of us dislike airport queues and 14% of people complain about lack of leg-room on a flight. However the more unusual complaints included “bad weather” (11% complained about this), “insects” (7.5%) and also “rude waiters” (3%) and “over-attentive waiters” (2.5%).
Thoughts about Flying
When asked about flights, a whopping 47% of respondents agreed that “flying is a means to an end so I try to save as much money as possible on flights”. On the other hand, 13% of us are planning to use more high priced airlines such as British Airways over the next year.
This Webloyalty research study looks at Travel and Leisure Habits in 2014, investigating what we’re planning for the holiday season: Travel & Leisure 2014: A Webloyalty Research Report